Cultural Economy and Management in the Cultural and Creative Industries

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MCR812 ΕSS Principles of Marketing Cultural Economy and Management in the Cultural and Creative Industries

Professor: Theodoros KOUTSOBINAS

The aim of the course is to introduce undergraduate students in the field of cultural economy and management in the cultural and creative industries (CCI) at Greek and international level. In particular, emphasis will be placed on theoretical and applied issues of cultural capital, cultural flagship projects, sustainable development and the role of cultural economy in modern social, economic and political development. Emphasis will also be placed on cultural management of behaviors, activities and practices in the economic and social field, in the study of the cultural background for the consideration of modern cultural goods and services and the contribution of CCIs to economic development and social progress.

After the successful completion of the course, students should:

  • be familiar with basic concepts and methods of cultural economy and management of the CCI industry
  • to understand the basic issues of cultural economy and cultural capital
  • to understand the role of institutional frameworks in the field
  • to understand the basic issues of management of cultural goods and services in the PDB sector through the economic theory of cultural capital.

Syllabus

  • Introduction to the sectoral view of the Cultural and Creative Industry (CCI)
  • Behavior and Decision Making
  • Cultural Dimensions of the Economic and Sectoral Environment
  • Design and Management in Cultural and Creative Units (CCU)
  • Cultural Capital Theory
  • Globalization, Localization, Extroversion and Development
  • Regulatory framework
  • CCI Funding and Sponsorships
  • Cultural Flagship and Branding
  • Applied Issues in the Cultural Economy and in the Sector of the Cultural Creative Industries (CCI)

Companions

  1. Βιβλίο [ΧΧΧΧΧ]: Πολιτιστικές και δημιουργικές βιομηχανίες στην Ελλάδα. Αυδίκος, Β. (2014). Εκδόσεις: Επίκεντρο, Θεσσαλονίκη. Λεπτομέρειες
  2. Βιβλίο [ΧΧΧΧΧ]: Σημειώσεις στη Πολιτισμική Οικονομία. Κουτσομπίνας, Θ. (2020). Πανεπιστήμιο Πατρών. Λεπτομέρειες

Course outline